Women’s Fashion
Mania by Minzeri
Built Mania by Minzeri from a fashion business into a more complete customer-facing brand system—covering positioning, identity, digital presence, campaign communication, website experience and physical retail execution.
Mania had the ambition and product potential to grow as a fashion brand, but the business needed a clearer identity, consistent communication, stronger digital presence and a connected customer experience across online and physical touchpoints.
NEXIO worked across the brand from strategy to execution. We developed the brand direction and positioning, created the visual identity and logo system, established the communication and campaign direction, shaped the social media presence, designed the website experience and extended the same Brand Promise into the physical retail environment. As the brand expanded into its Dhanmondi showroom at Shimanto Shambhar, NEXIO also contributed to showroom concept, interior direction, visual presentation and the overall customer-facing brand experience.
- Brand Strategy & Positioning
- Brand Identity & Logo System
- Brand Messaging & Communication
- Social Media Brand System
- Campaign Strategy & Creative Direction
- Content & Communication System
- Website Strategy & Design
- Digital Customer Experience
- Retail Experience Strategy
- Showroom Concept, Interior & Visual Merchandising
- Launch Communication & Customer Touchpoints
- Ongoing Brand Management
Improved consistency across campaign communication and a clearer brand presentation across customer-facing channels.
